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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
Michael Schanker Wants Marketing to Earn Its Place at the Revenue Table
Executive · Operator · Advisor

Michael Schanker Wants Marketing to Earn Its Place at the Revenue Table

The OneTrust CMO began as a CPA, learned persuasion while carrying a sales quota, and now argues that marketing's job can be stated in five plain words: set up sales to win.

michael-schanker · onetrustRead →
Legend
Zac Bookman’s Long Bet on the Boring Work of Government
Founder · Executive · Operator

Zac Bookman’s Long Bet on the Boring Work of Government

He went from studying corruption in Mexico and advising a military task force in Kabul to spending fourteen years modernizing municipal budgets, permits, and procurement. OpenGov’s $1.8 billion deal was the visible result; the more revealing story is how Bookman learned to make persistence operational.

zachary-bookman · zac-bookmanRead →