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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
The $399 Mixer That Refused to Break: How Mackie Armored Pro Audio and Sold It to the Bedroom
Hardware · Consumer · Media

The $399 Mixer That Refused to Break: How Mackie Armored Pro Audio and Sold It to the Bedroom

A former Boeing engineer built a mixer he could drop off a table, priced it for people who play bars for beer money, and turned durability into a business model. Here is how Mackie kept selling ruggedness while the audience moved from the stage to the bedroom.

mackie · loud-audioRead →
Company
The Company That Turned Bitcoin Into a Ticker Symbol
Crypto · Fintech · Enterprise

The Company That Turned Bitcoin Into a Ticker Symbol

21Shares spent seven years wrapping crypto in the plumbing of Wall Street - regulated, exchange-listed, boring on purpose. In October 2025, prime broker FalconX bought the whole thing.

crypto-etp · bitcoin-etfRead →