ontolytics
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serviceMob
serviceMob is an Irvine, California enterprise software company that calls itself the Answer Engine for Customer Service and Support. Born as an academic project at MIT, it unifies the scattered 'dark data' of the service journey - CRM, contact center, workforce management, and ticketing systems - into a single behavioral data ontology it calls Ontolytics. Instead of reporting traditional KPIs like average handle time and CSAT, the platform models each customer experience as structured data to find and prevent the root causes of repeat contacts. Delivered by embedded Forward Deployed Engineers, serviceMob says it has driven more than $75M in client savings and eliminated hundreds of thousands of repeat contacts.
Anuj Bhalla
Anuj Bhalla is the founder and CEO of serviceMob, an Irvine, California enterprise software company that brings order to the chaos of customer service data. A UC Berkeley applied mathematician and MIT Sloan Fellow, he spent over a decade leading Accenture's Service Analytics Strategy practice and filing three patents before building serviceMob around a concept he calls 'Ontolytics' - analytics layered on top of a unifying data ontology to illuminate the 'dark, unexplored data' that hides inside support operations. He was named a 2024 CEO Visionary by the Los Angeles Times and his company earned a spot on MIT's STEX25 startup roster.