online-video-platform
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Brightcove and the business of being invisible
Brightcove once wanted viewers to come to its own video site. Its enduring business was helping everyone else run theirs - a lesson in the surprisingly valuable machinery behind the play button.
EX.CO
EX.CO is a machine learning-driven video technology platform that helps publishers and media owners run, manage, and monetize video across web, mobile, CTV, and DOOH. Founded in 2012 as the interactive-content company Playbuzz and rebranded to EX.CO in 2019, the New York-based, Disney-backed company now offers an online video platform (OVP), a CMS, player technology, and an LLM-powered recommendation and yield engine used by publishers including Advance Local, Hearst Newspapers, The Arena Group, and Ziff Davis.
Tom Pachys
Tom Pachys is the co-founder and CEO of EX.CO, a Disney-backed video technology and monetization platform used by publishers including Hearst, CBSi, Time, Nasdaq, and VICE. He started building websites at 12, served in an elite Israeli intelligence-technology unit, was an early leader at SundaySky, and co-founded the machine-learning startup Whimado before co-founding Playbuzz in 2012, which he rebranded into EX.CO in 2019. He now leads roughly 160 people worldwide, betting that AI and supply-path optimization can rescue the economics of online video for the open web.