The Augusta company turned an in-house tool into a two-sided tax platform used for millions of returns. Its most copyable idea is simple: keep the forms broad, then let customers pay for the amount of human help they want.
H&R Block built a national habit out of one annual deadline. Now the 70-year-old tax company is teaching its storefront network, software and AI to work as one - while trying to earn trust long after April 15.