Zap Group turned Israel’s Yellow Pages into a network of high-intent marketplaces. Its real product is the moment a consumer stops browsing and starts deciding.

The Utah company that started by helping tire shops collect Google reviews now sells local businesses an AI Employee that never sleeps, never forgets to follow up, and books the appointment while the owner is under a car.
Cheers is a Y Combinator (S24) startup building a full-stack Generative Engine Optimization (GEO) platform for local service businesses. It helps HVAC, plumbing, roofing, solar and smart-home companies get recommended by AI assistants like ChatGPT and by Google, by auditing their AI visibility, fixing their web presence, and turning frontline employees into a review engine using NFC tap tools with per-employee attribution.
Experience.com is a San Ramon, California SaaS company that runs the Experience Management Platform (XMP), a single system for collecting customer and employee feedback, managing online reviews and reputation, and improving local and AI search visibility. Founded in 2015 as SocialSurvey and rebranded in 2021, it is widely used in mortgage, real estate, insurance and banking to turn feedback into reviews, referrals and higher search rankings, including a proprietary 850-point Search Rank Score.
SmartCustomer (formerly Sitejabber) is a San Francisco reviews platform that helps buyers spot trustworthy online businesses and helps businesses collect, manage, and surface authentic customer reviews. Born in 2007 out of a National Science Foundation grant to fight online fraud, it has grown into a two-sided marketplace of trust - said to have helped 200M+ buyers and gathered more than 25M reviews across 140K+ businesses - and now positions verified reviews as fuel for AEO/GEO visibility in AI answer engines like ChatGPT.
Reputation (reputation.com) is a San Ramon, California SaaS company that helps multi-location and enterprise brands manage what the internet says about them. Its platform pulls reviews, surveys, social posts, business listings and customer feedback into one place, scores it with a proprietary metric called RepScore, and uses AI to help companies respond, rank locally, and turn sentiment into operational decisions. It serves roughly 750 enterprise customers across industries like healthcare, automotive, retail, financial services, hospitality, senior care and property management.