The women-centered dating company is shrinking its paying base on purpose, rebuilding its app with AI and betting that fewer bad interactions can lead to more real dates.
One company sits behind Tinder, Hinge, Match and dozens of other apps. Here is how a portfolio of swipes became a $3.5 billion business - and why its next move is a bet on AI.
Relationship Hero is an on-demand coaching service that connects people with certified relationship coaches over chat, phone, or video - any hour of the day. Founded by Liron Shapira and Lior Gotesman and backed by Y Combinator, it turns a friend's late-night advice into a productized service, offering practical, in-the-moment guidance on dating, breakups, cheating, and marriage. The company reports coaching over 100,000 clients through a roster of 100+ coaches.
Coffee Meets Bagel is a relationship-focused dating app founded by Korean-American sisters Arum, Dawoon, and Soo Kang. Built on the idea that quality beats quantity, it serves curated daily matches rather than infinite swipes - aimed at people who want commitment, not entertainment.
Soo Kang is the Co-Founder and Creative Director of Coffee Meets Bagel, the women-focused dating app she built alongside her sisters Arum and Dawoon. A Korean-American designer by training, Soo immigrated to the US at age 12, studied at Parsons School of Design, and brought creative direction and brand identity to one of the most distinctive dating apps on the market. The company famously turned down a $30 million buyout offer from Mark Cuban on Shark Tank - the largest offer in the show's history at the time - and went on to raise $23.2 million in total funding with $36 million in annual revenue.