The no-code onboarding tool that grew from an Istanbul startup studio into a product-adoption platform used by teams at Verizon and Costco - by betting that the people who understand users shouldn't need an engineer to guide them.
The no-code platform that turned software onboarding into a discipline - and gave 'product-led growth' its name.
Enboarder is an HR technology company that builds an experience-driven employee onboarding and 'people activation' platform. Founded in Sydney in 2015 by Brent Pearson, it helps employers design and automate engaging, human-centered journeys for new hires, managers and existing employees across onboarding, transitions and offboarding. In 2025 the company re-architected its product to be AI-native, positioning itself as an 'AI orchestration layer for the employee lifecycle.' More than 400 global companies - including McDonald's, Deloitte, Shopify, Hugo Boss, ING and Eventbrite - use Enboarder, which has raised roughly $50 million in venture funding.