onboarding-software
(5)
UserGuiding
The no-code onboarding tool that grew from an Istanbul startup studio into a product-adoption platform used by teams at Verizon and Costco - by betting that the people who understand users shouldn't need an engineer to guide them.
Arrows Ripped Out a Third of Its Product on Purpose
Two friends who lived two blocks apart built an onboarding tool, then bet the whole thing on HubSpot - cutting a third of the features to go deeper. It became one of the marketplace's most-installed apps.
The Startups Rebuilding Customer Onboarding - And Getting Bought
EverAfter, Baton, UpdateAI, Usetiful, GUIDEcx and Skalin all set out to fix the messy handoff between a signed contract and a happy customer. Half of them have already been acquired. Here is what each one does - and why the category is consolidating so fast.
Appcues
The no-code platform that turned software onboarding into a discipline - and gave 'product-led growth' its name.
Enboarder
Enboarder is an HR technology company that builds an experience-driven employee onboarding and 'people activation' platform. Founded in Sydney in 2015 by Brent Pearson, it helps employers design and automate engaging, human-centered journeys for new hires, managers and existing employees across onboarding, transitions and offboarding. In 2025 the company re-architected its product to be AI-native, positioning itself as an 'AI orchestration layer for the employee lifecycle.' More than 400 global companies - including McDonald's, Deloitte, Shopify, Hugo Boss, ING and Eventbrite - use Enboarder, which has raised roughly $50 million in venture funding.