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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

on-demand-transit

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Legend
John McLeod Keeps Selling the Part of Transit You Never See
Executive · Operator

John McLeod Keeps Selling the Part of Transit You Never See

The RideCo marketing chief has spent two decades translating complicated software into ordinary outcomes. His latest brief is also his most public: make demand-responsive transit feel less like an algorithm and more like a dependable ride.

john-mcleod · ridecoRead →
Company
RideCo Put Public Transit on Demand - Then the Hard Part Arrived
Saas · Enterprise · Logistics

RideCo Put Public Transit on Demand - Then the Hard Part Arrived

The Waterloo software company taught buses to move like a shared ride. Its next test is larger, less forgiving and already carrying nearly a million New Yorkers a month.

on-demand-transit · microtransitRead →