omnicom
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Nina Hinchcliffe and the Art of Getting Bigger Without Growing Distant
From Synergy Worldwide’s New York expansion to HCG’s global leadership and a new Omnicom chapter, Nina Hinchcliffe’s career keeps returning to the same question: how do you bring people closer as an organization grows?
Kristie Schmuck Learned to Market the Moment of Choice
From demand-generation plumbing to Flywheel's C-suite, the Toronto marketer built a career around the instant data, media and a shopper's decision meet.
Deren Baker
Deren Baker is the CEO of Flywheel Ventures, the innovation arm of Flywheel Commerce Network - now part of Omnicom Group after a landmark $835 million acquisition in 2023. A serial operator with deep roots in digital commerce analytics, Baker has led transformative companies including Jumpshot (which tracked 160 billion monthly clicks) and Edge by Ascential. He is a recognized thought leader in ecommerce strategy, retail media, and data-driven advertising, with bylines in Forbes, Harvard Business Review, and Entrepreneur Magazine.