The company formerly known as Nordia is trying to modernize a stubbornly human business without automating away the humans. Its playbook - better onboarding, mixed-shore teams, and carefully placed AI - offers a useful counterweight to the contact-center hype cycle.
Alta Resources built an 8,000-person outsourcing business by treating customer service as part of the product. Now it is threading conversational AI through a model designed around dedicated human teams.