obvious-ventures
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Breezeworks
Breezeworks is a San Francisco-based software company that builds mobile-first business management tools for independent service professionals - plumbers, electricians, HVAC techs, cleaners, landscapers and other on-the-go contractors. Its app bundles scheduling, dispatching, customer management, automated reminders, GPS team tracking, custom invoicing and integrated payments (via Square and Breezeworks Payments, with QuickBooks sync) so a solo operator or small crew can run the entire back office from a smartphone. Founded in 2012 and backed by Obvious Ventures and a roster of notable tech investors, Breezeworks aims to keep small service businesses independent and efficient.
Baton
Baton is a New York-based online marketplace that helps owners sell their small businesses and helps buyers acquire them. It replaces the slow, opaque world of traditional business brokers with fast data-driven valuations, confidential listings, digital data rooms, and guided M&A support - achieving a roughly 70% close rate at about half the cost of conventional brokers.