nwsl
(3)
The Team Natalie Portman Built to Prove Women's Soccer Was Underpriced
A women's soccer club built by Hollywood, venture capital and athletes bet that fans, sponsors and equity could sit on the same balance sheet. In 2024 the market priced that bet at $250 million.
The NWSL Is Building the League Women’s Soccer Was Always Told to Wait For
Sixteen clubs, four major media partners and one newly liberated player market have turned the NWSL into a revealing test of what happens when women’s soccer is treated as a durable business, not a charitable cause.
Just Women's Sports
Just Women's Sports is a Los Angeles-based digital media company built entirely around covering, celebrating and growing women's sports. Founded in 2020 by former pro soccer player Haley Rosen, JWS produces editorial coverage, athlete-hosted podcasts, video highlights, a newsletter and merchandise across web and social - reaching tens of millions of fans and treating women's sports as the real, growing business it is rather than a charity case.