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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

nostalgia-marketing

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Company
The Loyal Subjects Turned $500 Into a Toy-Aisle Time Machine - and Found a Way to Sell Nostalgia Twice
Consumer · Ecommerce · Hardware

The Loyal Subjects Turned $500 Into a Toy-Aisle Time Machine - and Found a Way to Sell Nostalgia Twice

Jonathan Cathey bootstrapped a toy company with a $500 check, learned that shelf space is scarcer than ideas, and built a licensing machine around the emotional details collectors refuse to forget.

collectible-toys · licensed-toysRead →
Legend
Lee Sterling
Executive · Operator · Creator

Lee Sterling

She bet a 3,600-person retail empire on a simple idea: the mall never actually died. It just needed a better story - and a Simple Minds song.

lee-sterling · simon-property-groupRead →