north-bay
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Barry Friedman
Barry Friedman is the President and CEO of Friedman's Home Improvement, a third-generation family-owned hardware and home improvement retailer based in Petaluma, California. Named CEO in 2013 by his father Bill Friedman, Barry has led the company through digital transformation, e-commerce expansion, and a new 72,000-square-foot distribution center, all while steering the business toward its 80th anniversary in 2026. Under his leadership, Friedman's operates four locations across Sonoma County with approximately 600 employees, and remains deeply embedded in the North Bay community through philanthropy and civic engagement.
Soni Lampert
Soni Lampert is the CEO of KLH Consulting, a full-service managed IT and cybersecurity firm based in Santa Rosa, California that has served businesses across Sonoma County and beyond for over 38 years. She co-acquired the firm alongside her husband Hub Lampert in 2005 and has since led it to become a regional IT powerhouse specializing in managed services, cybersecurity, cloud computing, and ERP implementation - including the wine-industry-specific Vintegrate platform built on Microsoft Dynamics 365 Business Central. A published contributor to the Press Democrat and the North Bay Business Journal, Lampert bridges the gap between technology and industry, most notably in the intersection of IT and winemaking operations.