nooks
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Rohan Suri and the Useful Art of Changing His Mind
The Nooks co-founder began as an AI engineer, volunteered to make the first sales calls, and discovered that the shortest route to a useful product runs straight through the customer’s working day.
Dan Lee
Dan Lee is the Co-Founder and CEO of Nooks, an AI Sales Assistant Platform that automates the manual busywork of sales development reps so they can focus on the human side of selling. Born in Manhattan and raised in New Jersey, Lee studied AI at Stanford (BS '21, MS '22), did ML stints at Scale AI and Cerebras Systems, and co-founded Nooks in 2020 with Stanford classmates Rohan Suri and Nikhil Cheerla. The company has raised $70 million in total funding, including a $43M Series B led by Kleiner Perkins in October 2024, and was named a Forbes 30 Under 30 AI honoree in 2025.