Alek Koenig left Affirm to build the financial plumbing for the soda, skincare and snack brands blowing up your Instagram feed. The pitch is boring on purpose: stop reconciling five systems by hand.
LvlUp Ventures wants to be more than the name on a cap table. Its sprawling mix of small first checks, larger seed bets, accelerators and corporate partnerships is an attempt to turn a venture firm into operating infrastructure for founders.