Rambler built a mineral-water company around an unlikely observation: a can of water can belong at the bar, the trailhead and the backyard cooler if it has enough taste, texture and personality.
The Zero Proof is the largest online retailer of premium adult non-alcoholic beverages in the U.S., selling non-alcoholic wine, spirits, beer and ready-to-drink cocktails from 70+ brands plus its own labels, Saint Viviana and Lapo's. Founded in Atlanta in 2019 by Sean Goldsmith and Trevor Wolfe - two former drinkers who started as a review blog - it has grown into a venture-backed importer, wholesaler and retailer that stocks over 400 products and supplies accounts including Whole Foods, Delta, Soho House and the Ritz-Carlton.