
Before NOBULL found its audience, Marcus Wilson and Michael Schaeffer had to send a shoe back. Their decision to wait reveals as much about the founders as the business that followed.

From an 18-year climb at PUMA to a fresh assignment at NOBULL, Giorgio's playbook keeps returning to the same idea: brands move farther when teams move together.
O'Neal Rowe is the Chief Marketing Officer at Mixbook, the Redwood City photo-book and personalized-goods company. A Cornell-trained mechanical engineer who traded the drawing board for the marketing whiteboard, he has spent his career running growth, revenue and brand at consumer and e-commerce companies including NOBULL, Qapital, Invaluable and Rugs USA. Based in the Boston area, he specializes in turning engineering rigor into measurable demand.