
Nicereply, UserTesting, Zoho Survey and Jotform all collect feedback. The useful difference is when to use each one - and what kind of truth each can actually reveal.

SurveyMonkey, PostHog, Lyssna and a cluster of smaller rivals have built a quiet industry around one question: what do you actually think? Here is how six of them make money from your opinions, and what each does differently.

The Slovak survey company built a business on the smiley faces you click after a support ticket closes - and Microsoft, Lenovo and HubSpot all pay attention to what those faces say.