Aktana spent years turning pharma’s scattered customer data into a daily recommendation engine. Now, under PharmaForceIQ, its field intelligence is being stitched to digital orchestration in a bid to close one of life sciences’ most expensive gaps.
Verix is a Santa Clara-based software company that builds Tovana, an AI-powered commercial optimization platform for pharmaceutical and life sciences companies. Tovana unifies fragmented commercial data - prescription records, lab results, demographics, and digital marketing signals - and layers predictive modeling, GenAI, and automation on top so brand and field teams can decide the next best action, find the right patients, target the right physicians, and forecast more accurately. Its no-code architecture and pre-built connectors let most deployments go live in 4-8 weeks, and the platform is used by global drugmakers including Bayer, Novartis, GSK, Roche, and Kyowa Kirin.