new-media
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The Office That Came Before the Company
Sakebomb rented an office before it had a business, then turned Hollywood movie sites, skate culture and a taste for mischief into a working model for the early web. Its surviving portfolio is a time capsule of what happened when a tiny studio was allowed to make the campaign part of the entertainment.
Step
Step is a new-media and events company that runs one of the largest technology festivals in the Middle East and North Africa. Founded by Ray Dargham in 2011, it stages the annual Step Conference in Dubai and Saudi Arabia, publishes tech newsletters and social platforms like StepFeed, and connects founders, investors and builders. From a first edition of roughly 100 people, it has grown to draw more than 8,000 attendees, with startups featured on its stages collectively raising billions in funding. In 2026 the company extended its model to San Francisco with an AI-focused edition.