
He built businesses before the iPhone, learned the habits of big brands at Cossette, then started again with mortgages. Malik Yacoubi’s career is a study in moving quickly - and staying with the same people long enough to change direction.

From beauty counters to broadband to mortgages, Martin Aubut has built a career around one stubborn question: how do you make an established business behave with the urgency of a startup?