Pacha Soap Built a $30 Million Business on Better Bars - Then Killed a Brand to Find Its Next Customer

A dorm-room crockpot became a national natural-care business by making soap look irresistible and its supply chain matter. Now Pacha is testing a harder proposition: whether a mission-led manufacturer can retire yesterday's story, fix the products customers gripe about and earn a younger shopper without losing the people who got it here.