natural-flavors
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The 70-Year-Old Company That Quietly Became America's Clean-Label Engine
Florida Food Products spent seven decades turning vegetables into the ingredients hiding inside your favorite clean-label snacks and cold brews. In October 2025 it stopped hiding, and became Vibrant.
Hint Inc.
Hint Inc. makes unsweetened, fruit-infused water with zero sugar, zero sweeteners, and zero calories. Founded in San Francisco in 2005 by Kara Goldin, Hint grew from a personal health experiment into the #1 unsweetened flavored still water brand in the U.S. The company sells over 25 flavors through major retailers like Whole Foods, Target, Walmart, and Costco, as well as directly through its website — where DTC now represents more than 50% of revenue. With $91M+ raised and an annual revenue of approximately $143M, Hint has quietly built one of the most compelling better-for-you beverage brands in America.