natural-energy
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VitaPerk Spent Five Years Hiding 15 Vitamins in Your Coffee - Here’s the Habit Hack Founders Can Steal
The Michigan startup tried to make vitamins disappear into America’s most stubborn ritual. The formula took years, the crowd round stayed small, and the underlying product lesson is still unusually portable.
Daniel Medvene
Daniel Medvene is the CEO and co-founder of Quantum Energy Squares, a Santa Monica plant-based energy bar company he started in 2019 with partner Leah Marquez. After years of relying on pre-workout powders and gallons of coffee that left him 'wired but tired,' Medvene set out to engineer a cleaner source of all-day energy. He and Marquez ran more than 200 recipe iterations with a sports dietitian, food scientist, and pastry chef before landing on a bar powered by organic green coffee and balanced plant-based macros. The company raised $2.5 million in seed funding in 2021 from a roster of pro athletes, became the official energy bar of the IRONMAN and Rock 'n' Roll Marathon series, and now sells nationally through Whole Foods and Sprouts.