native-ai
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Native AI
Native AI is a New York-based market intelligence platform that uses generative AI to build 'Digital Twins' - AI-powered proxies of real consumers assembled from reviews, interviews, surveys and other first- and third-party data. Brands, agencies and market research firms use the platform to chat with clones of their target audience, track products and competitors across the web, and forecast consumer reactions in real time, compressing research timelines that once took weeks into minutes. Founded in 2019 by Frank Pica and Sarah Sanders, the company raised a $3.5M seed round in 2023 and says clients have generated over 275 million Digital Twins to date.
Frank Pica
Frank Pica is the CEO and co-founder of Native AI, a New York market-intelligence platform that builds AI-powered digital twins - synthetic consumer personas drawn from billions of real data points - so brands can interrogate their customers in real time instead of waiting weeks for surveys and panels. A repeat operator who helped scale Decide from three people to over a hundred and launched Adyoulike in North America, Pica is betting that consumer research is going through a renaissance, and that generative AI is leading it.