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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
Chip City made a cookie worth coming back for. Then the doors closed.
Consumer · Ecommerce

Chip City made a cookie worth coming back for. Then the doors closed.

A tiny Queens bakery turned warm cookies into a multistate business with $17.5 million in backing. Its sudden closure reveals the distance between a product people love and a company that can keep serving it.

cookies · cookie-bakeryRead →
Company
The Cupcake Shop That Found Its Bigger Business in a Cup of Banana Pudding
Consumer · Ecommerce

The Cupcake Shop That Found Its Bigger Business in a Cup of Banana Pudding

Magnolia Bakery became famous for cupcakes on television. Thirty years later, its most consequential trick is operational: making a fragile New York dessert work in freezers, airplanes, delivery hubs and franchise kitchens without losing the pleasure of the original spoonful.

magnolia-bakery · new-york-bakeryRead →