national-retail-federation
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Joseph P. O'Neill and the Work Between the Headlines
From Lloyd Bentsen’s Senate office to a firm of his own, Joseph P. O’Neill built a career around the work that happens before the public moment. His route runs through retail trade, a presidential campaign and the business of getting Washington to listen.
Bob Eddy and the arithmetic of coming back
The former finance chief running BJ’s Wholesale Club has a deceptively ordinary assignment: give people a reason to return. His working materials include strawberries, digital coupons, and a very large jar of peanut M&M’s.
Cristina Ceresoli
She has spent more than twenty years teaching legacy retailers to fall in love with data - and consumers to fall in love with brands. At Rebel Athletic, the marketing chief is aiming both talents at the world of crystals, sparkle and competitive cheer.
Martine Reardon
Martine Reardon is an American marketing executive best known for a 32-year career at Macy's, where she rose from the special events department to become Chief Marketing Officer from 2012 to 2016. She led a 1,300-person marketing organization spanning advertising, brand, social, mobile and digital media, and she presided over cultural institutions like the Macy's Thanksgiving Day Parade and the Fourth of July fireworks. Her teams collected Emmys, Clios, Effies and Reggie awards. After Macy's she joined the National Retail Federation as Chief Marketing Officer and later strategic advisor on content and retail strategy, and she has served on corporate and nonprofit boards including Empire Company / Sobeys and the Make-A-Wish Foundation of Illinois.