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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

natasha-ashton

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Legend
Chris Ashton and the business that outgrew the bathtub
Founder · Operator · Executive

Chris Ashton and the business that outgrew the bathtub

Before Fetch became a business with 200,000 subscribers, Chris and Natasha Ashton kept its files in a bathtub. Their next challenge was getting America to make room for an unfamiliar idea.

chris-ashton · fetch-pet-insuranceRead →
Legend
Natasha Ashton wanted more competition
Founder · Executive · Operator

Natasha Ashton wanted more competition

Most founders would prefer fewer rivals. Natasha Ashton saw them as a way to make Americans understand pet insurance - and built a brand that gave them something to talk about.

natasha-ashton · fetch-pet-insuranceRead →