A song can travel from a phone to a stadium in seconds. ASCAP's hard, mostly invisible job is to notice the trip, price the public performance and send the money home.
indify is a New York music marketplace that connects emerging independent artists with the partners they need to build a career - funders, managers, marketers, lawyers and creatives - without a traditional record deal. Founded in 2015 by three childhood friends, it started as a data tool for spotting breakout talent early (it flagged Billie Eilish, Post Malone and Khalid before they were famous) and evolved into a platform where artists strike transparent, per-release deals, keep their masters, retain creative control, and keep at least 50% of profits after an investor is repaid.