UnitedMasters sells independent artists a route to streaming services, brand campaigns and faster royalties. The interesting part is what ownership buys - and what it still leaves you to do.
The company behind Billboard’s charts has turned music measurement into a business spanning Hollywood, brand deals and Fortnite. Its real product is a number the industry can agree to use.
The New York startup began with a $50-a-month AI artist-services pitch, hit the cold-start wall of a two-sided marketplace, and rebuilt around a less glamorous asset: useful live-music data. Its most copyable idea is also its least theatrical - let one customer group improve the dataset for the next.
indify is a New York music marketplace that connects emerging independent artists with the partners they need to build a career - funders, managers, marketers, lawyers and creatives - without a traditional record deal. Founded in 2015 by three childhood friends, it started as a data tool for spotting breakout talent early (it flagged Billie Eilish, Post Malone and Khalid before they were famous) and evolved into a platform where artists strike transparent, per-release deals, keep their masters, retain creative control, and keep at least 50% of profits after an investor is repaid.