
Before he marketed an AI-native security platform, Evyatar Sagie learned growth one query, campaign and conversion at a time. His career explains why Guardz speaks to MSPs in the language of useful outcomes rather than cyber theater.
The startup's first route to market sputtered. Its 2023 pivot to MSPs turned that miss into a useful lesson: for small-business security, the trusted reseller may matter as much as the software.