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Your CDP Choice Is Really a Bet on Who Owns the Stack
Segment and mParticle can both move customer data. The sharper question is whether your team values Twilio-native momentum or the leverage to keep its activation stack contested.
The Customer Data Fork Hidden Inside Your Stack
Segment and mParticle both promise clean, portable customer data. The consequential difference is where each product puts gravity: inside Twilio’s engagement suite or between the many tools you may want to keep.
Matthew Levin
Matthew Levin is the co-founder and CEO of Lariat, an AI-native sales platform built to prospect into brick-and-mortar businesses. A UC Berkeley alum based in Brooklyn, he's a career B2B go-to-market operator whose past stops include Global Head of Marketing at Nosto and VP of Marketing at mParticle, plus early co-founding runs at Plenishable and the Switchboard project.