movie-theaters
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Company
Executive · Operator
Wanda Gierhart Turned the Movie Theater Into a Customer Journey
The Cinemark executive brought a retailer's eye to the multiplex. Her playbook is built on curiosity, loyalty, frictionless details and the stubborn belief that a night at the movies should feel like an occasion.
wanda-gierhart · cinemarkRead →
Media · Hardware · Enterprise
IMAX Built a Tollbooth for the Blockbuster Era
IMAX does not own the multiplex. It owns the format, tunes the room, remasters the movie and takes a cut when the seats fill - a 59-year-old Canadian invention recast as a global entertainment platform.
imax · premium-cinemaRead →
Media · Consumer · Ecommerce
Cinemark
The Texas chain that turned reduced-admission nights and a monthly ticket subscription into one of the steadiest seats in a shaky business.
movie-theaters · cinemaRead →