Kodiak did not replace the radio. It smuggled the radio's best habit - one-button group conversation - into the phone, then sold the trick through the world's mobile carriers.

Her career runs through radios, open source, and cybersecurity, but the method stays remarkably consistent: align sales, product, partners, and a clear customer promise.

An electrical engineer from the University of Illinois who talked his way out of the lab and into the room where the story gets told. Twenty-five years later, he runs marketing for one of proptech's biggest names.

An electrical engineer runs marketing for the company behind every barcode you have ever scanned. His pitch: stop trying to do more with less.