
Her job is bigger than selling a lender. Inside UWM, Sarah DeCiantis built a 50-person in-house agency around a sharper idea: make thousands of independent brokers better marketers.

From Gatorade and Call of Duty to mortgages and Team USA, Hallock has built a career translating complicated institutions into stories people can feel at home in.
Matthew Marx is the co-founder and CEO of Evocalize, a Seattle- and Austin-based collaborative marketing platform that lets franchises, brokerages, lenders and multi-location brands push automated, compliance-friendly digital ad campaigns down to their local partners. A Babson MBA and 20-year marketing-technology operator, he built Evocalize after product leadership stints at Bazaarvoice, Oracle Retail, PA Consulting in London, and the MassPRIM pension fund.