Before inyad became a platform, it was an answer to a handwritten credit book. Moncef Chlouchi’s journey from applied mathematics and consulting to merchant software began with a problem small enough to fit on a shop counter.

Before Scalify, Yassir Ennazk used an Xbox sensor to put motion capture within reach of small studios. His work in e-commerce returns to a similar question: how much specialist work can software take off someone else’s hands?

Eyewa began with a website and a trip to the shop downstairs. For co-founder Mehdi Oudghiri, the distance between a good idea and a working business has always been worth travelling.

From a family living room in Morocco to Model Research at Notion, Ghita Houir Alami has built her career around a deceptively difficult question: what information does an AI actually need?

A delayed carton of milk exposed a much larger problem. Ismael Belkhayat and Sophia Alj built Chari around the daily friction of Morocco's neighborhood shops - then followed the transaction trail from stock orders to payments.