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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

mopub

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Company
The Billion-Dollar Company That Disappeared into an Ad Auction
Media · Gaming · Enterprise

The Billion-Dollar Company That Disappeared into an Ad Auction

MoPub made rival ad buyers compete for space inside mobile apps. Then AppLovin paid $1.05 billion for the business and gave its customers 90 days to move to MAX.

mopub · applovinRead →
Company
CloudX
Ai · Saas · Developer Tools

CloudX

CloudX is an AI-native ad monetization platform for mobile publishers, built by the founders of MoPub and MAX. It rebuilds the programmatic supply-side stack so autonomous AI agents - not manual ops teams - can run auctions, manage price floors, and optimize revenue, with auction integrity verified inside Trusted Execution Environments. The company launched out of stealth in November 2025 with a $30M Series A led by Addition.

adtech · mobile-advertisingRead →