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How Josée Perreault Made Adventure Easier to Enter
The BRP marketing chief has spent three decades widening the door to enthusiast brands. Her playbook is less about polishing an image than removing the reasons a newcomer stays outside.
Julie-Ann Cabana and the Human Language of Drug Development
Before she unified a complicated research business under one name, Julie-Ann Cabana learned to sell science across cultures, continents, and conference tables. Her operating lesson is disarmingly simple: make the complex clear, and make the corporate human.
Martin Aubut Has Spent 25 Years Making Big Companies Move Faster
From beauty counters to broadband to mortgages, Martin Aubut has built a career around one stubborn question: how do you make an established business behave with the urgency of a startup?
Imen Zitouni Built the Lab - Then Took Its Lessons to the Brand
A seven-slide pitch became a digital lab. Now Imen Zitouni is applying the same test-and-learn discipline to a global insurance brand.