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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

monopoly-go

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Legend
Benjamin Webley Put the Player Back in the Spreadsheet
Executive · Operator

Benjamin Webley Put the Player Back in the Spreadsheet

Scopely's CMO built a career in the machinery of mobile growth, then made a persuasive case for looking past the machinery. His wager is simple: every metric begins with a person looking for a reason to play.

benjamin-webley · ben-webleyRead →
Company
Scopely Spent Seven Years Learning How to Roll the Dice - Then Built a $6 Billion Hit
Gaming · Consumer · Media

Scopely Spent Seven Years Learning How to Roll the Dice - Then Built a $6 Billion Hit

The first Monopoly concept did not work. Seven years, a full reset and more than $1 billion in marketing later, Scopely had a mobile phenomenon - and a playbook for buying the rest of the board.

mobile-games · free-to-playRead →
Company
Hasbro
Gaming · Consumer · Media

Hasbro

How a Rhode Island textile-scraps business became the house that Monopoly, Nerf and Magic: The Gathering built - and why its future increasingly runs on dice, decks and download codes.

toys · board-gamesRead →