An artist manager’s instinct became a social marketing business for Google and YouTube. The useful lesson: give people something to do with your story.
He helped build MediaMonks from a hotel basement into a global creative business. Now Wesley ter Haar is asking what an agency should become when the machines can make things, too.

An economist built an independent creative network across Latin America, merged it into S4Capital, and ended up redesigning how global marketing gets made. His advantage was never predicting the future - it was asking better questions about the present.