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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

mondelez-international

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Legend
Dirk Van de Put and the case for a stranger Oreo
Executive · Operator

Dirk Van de Put and the case for a stranger Oreo

From Belgian chocolate to wasabi Oreos, Dirk Van de Put has built a career around the particulars of taste. At Mondelēz, his bet is that a global business grows when people closer to the shopper get more say.

dirk-van-de-put · mondelez-internationalRead →
Legend
Irene Rosenfeld and the art of making a big job smaller
Executive · Operator

Irene Rosenfeld and the art of making a big job smaller

After decades learning why people buy, Irene Rosenfeld made a different calculation: why keep two businesses together? The 2012 Kraft split put her in charge of Mondelēz and gave a familiar cupboard of brands a new corporate shape.

irene-rosenfeld · mondelez-internationalRead →
Legend
Jonathan Halvorson Has Spent 20 Years Making Big Brands Feel Less Like Big Brands
Executive · Operator

Jonathan Halvorson Has Spent 20 Years Making Big Brands Feel Less Like Big Brands

From Oreo's real-time swagger to Kenvue's digital shelf, Jonathan Halvorson has built a career around one deceptively hard brief: make global marketing more personal without making it creepy, generic or needlessly complicated.

jonathan-halvorson · jon-halvorsonRead →