mobility-software
(4)
The App That Failed - and the API That Learned to Drive
Two brothers tried to make an app talk to a car. The app went nowhere. The obstacle became Smartcar - a translation layer now sitting between mobility businesses and more than 40 automakers.
John McLeod Keeps Selling the Part of Transit You Never See
The RideCo marketing chief has spent two decades translating complicated software into ordinary outcomes. His latest brief is also his most public: make demand-responsive transit feel less like an algorithm and more like a dependable ride.
David Hodge Is Teaching Fleets to Speak Software
He started with subway directions that worked underground. Now the Embark founder and former Apple engineering manager is removing the hardware, handoffs, and guesswork from running connected vehicles.
Zeelo
Zeelo is a TransitTech company that runs an AI-powered smart bus platform for organizations. It designs, manages and optimizes group transport programs - corporate shuttles and school buses - connecting employees and students to work and education. Rather than owning vehicles, Zeelo pairs its software (rider, driver and client apps plus data-led route optimization) with a virtual fleet of 10,000+ vehicles from vetted operators, delivering managed, carbon-neutral shuttle services across the US, UK and Ireland for more than 1,000 organizations.