Shaq made Tout famous with one tiny retirement video. Newsrooms gave it a business: turning reporters’ phones and written articles into a distributed video channel.
Novosol is a Singapore-based mobile advertising and customer-engagement company behind moLotus, a patented GSM-based mobile video interaction platform. moLotus delivers personalized, interactive video messages directly to any mobile handset - no app download or data connection required - and can push millions of messages a day. Working through telecom operators such as Airtel, Vodafone, Indosat and Telkomsel, Novosol helps banks, retailers, automakers and consumer brands automate customer relationship processes while opening a new advertising revenue line for the carriers themselves.