
Long before “mobile commerce” became a category, Bruce Bennett was building the plumbing behind it. His career is a study in patient reinvention - from digital services and fishing e-commerce to software that slips modern payments into stubborn old systems.
Michael DeSimone is the Chief Executive Officer of NewStore, the Boston-based unified commerce platform for global retail brands. He took the role in April 2024 after a career leading commerce-technology companies through IPOs, acquisitions, and scale-ups, including Borderfree (IPO on NASDAQ, sold to Pitney Bowes), ShopKeep (acquired by Lightspeed for a reported $750 million), and SmartRecruiters, where he was CEO.