mobile-measurement-partner
(3)
The Install Was Only the Beginning
Airbridge tracks the long, untidy trip from ad click to paying customer. Its best argument is simple: an install is a milestone, not a verdict.
Tenjin
Tenjin is a San Francisco-based mobile measurement partner (MMP) that gives app and game developers affordable, transparent marketing analytics. Founded in 2014 out of Y Combinator, it bundles mobile attribution, ad-revenue aggregation, LTV prediction, cost reporting, fraud prevention, and a marketing data warehouse (DataVault) into a single all-inclusive platform - built for the 'marketing scientist' who would rather analyze data than wrangle it.
Christopher Farm
Christopher Farm is the co-founder and CEO of Tenjin, a San Francisco mobile marketing analytics and attribution company that grew out of Y Combinator's Summer 2014 batch. An MIT-trained mechanical engineer who detoured through investment banking, corporate M&A and mobile ad product roles before building tools for app developers, Farm has turned Tenjin into one of the data backbones for indie and mid-size mobile game studios trying to measure where their users come from and whether they are worth the money.