A TikTok creator network on one side. A short-drama studio and app on the other. Alta Media USA is working on both sides of the same question: what makes somebody stay?
HOLYWATER TECH is a Ukrainian-founded, AI-first entertainment company building a mobile-first streaming network for short, vertical, episodic stories. Its ecosystem - My Drama (vertical microdrama series), My Passion (digital books), My Muse (AI-generated series) and Freebits (ad-supported streaming) - has grown to more than 85 million app installs. Founded in Kyiv in 2020 by Bogdan Nesvit and Anatolii Kasianov, the company pairs human creators with AI production tools to turn books into bite-sized vertical series, and in January 2026 raised a $22M round led by Horizon Capital, on top of a strategic investment from Fox Entertainment.