mobile-attribution
(8)
Tenjin
Tenjin is a San Francisco-based mobile measurement partner (MMP) that gives app and game developers affordable, transparent marketing analytics. Founded in 2014 out of Y Combinator, it bundles mobile attribution, ad-revenue aggregation, LTV prediction, cost reporting, fraud prevention, and a marketing data warehouse (DataVault) into a single all-inclusive platform - built for the 'marketing scientist' who would rather analyze data than wrangle it.
Christopher Farm
Christopher Farm is the co-founder and CEO of Tenjin, a San Francisco mobile marketing analytics and attribution company that grew out of Y Combinator's Summer 2014 batch. An MIT-trained mechanical engineer who detoured through investment banking, corporate M&A and mobile ad product roles before building tools for app developers, Farm has turned Tenjin into one of the data backbones for indie and mid-size mobile game studios trying to measure where their users come from and whether they are worth the money.
AB180 - 에이비일팔공
AB180 is a Seoul-based marketing technology company building an AI stack for full-funnel app and game growth. Its flagship product, Airbridge, is a people-based mobile measurement and attribution platform (MMP) that connects ad spend to real revenue across web, app, PC and CTV, with AI-driven predictive LTV, fraud protection and deep linking. Founded in 2015, AB180 serves 600+ apps and games in more than 30 countries.
AppsFlyer
AppsFlyer is the mobile measurement and marketing analytics platform that helps brands figure out which ads actually work. Founded in Tel Aviv in 2011 and now headquartered in San Francisco, it operates as an independent third-party attribution layer between advertisers, ad networks and app stores - trusted by tens of thousands of companies including HBO, NBC, Macy's, Alibaba and Activision.
Gadi Eliashiv
Gadi Eliashiv is the CEO and Co-Founder of Singular, a marketing intelligence platform that unifies marketing analytics to help brands understand ROI across every channel. A veteran of Israel's elite Unit 8200 intelligence unit and former Head of Research at Onavo (acquired by Facebook in 2013), Eliashiv co-founded Singular in 2014 with the belief that simplified and unified marketing data is the key to unlocking growth. Under his leadership, Singular has raised over $55M in funding, grown to 370 employees, tracks more than $10 billion in digital marketing spend annually, and serves clients including Lyft, Airbnb, LinkedIn, Zynga, and Twitter. He was named one of the 22 most important executives shaping marketing technology by Business Insider in 2019.
Oren Kaniel
Oren Kaniel is the CEO and co-founder of AppsFlyer, the world's leading mobile attribution and marketing analytics platform. Starting from a small apartment in 2011, he and co-founder Reshef Mann built a $2 billion company that serves 12,000+ customers including Nike, eBay, and Macy's. AppsFlyer reached $508.4M ARR in 2024, its first profitable year, and is positioning for a potential IPO. A Technion computer science graduate who started coding at age 8, Kaniel is known for spending 1.5 years without salary to build AppsFlyer and for operating the company for six years without a dedicated sales team.
Singular
Singular is a marketing intelligence platform that unifies attribution, campaign analytics, and ad-spend data so growth marketers can see exactly which dollars produced which users. Founded in 2014 by ex-Onavo executives, it now optimizes more than $10B in annual ad spend for customers including Lyft, Yelp, LinkedIn, Match, and Rovio, and connects to 2,000+ ad and measurement partners.
Susan Kuo
Susan Kuo is the Co-Founder and COO of Singular, a marketing intelligence platform headquartered in Palo Alto, California that unifies marketing analytics and attribution for the world's top performance marketers. A veteran of mobile ad tech and gaming, she previously built go-to-market strategy from the ground up as SVP of Sales & Business Development at Onavo (acquired by Facebook in 2013), and held senior roles at InMobi, Booyah, Gaia Online, and Electronic Arts. Since co-founding Singular in 2014 alongside Gadi Eliashiv and Eran Friedman, she has led global partnerships and business development while also championing diversity in tech through THRIVE, a community platform she founded to connect and empower women in growth marketing.